Your introduction to the fundamentals of design. More than learning basic digital graphic design techniques, however, you will be taught how to conceptualize creative solutions and gain a broader understanding of the entire idea generating process.
This module will focus on strengthening your hand-rendering design techniques, so that, as future designers, you will be equipped with a wider range of graphic-generating skills. These techniques may also be translated into web interfaces and other integrated marketing communication collateral and campaigns.
Learn the basic principles of layout using various industry-standard, fixed dimensions in print, screen, and other display environments. You will also master the art of manipulating visual components into compositions, respecting flow, visual hierarchy, and harmony while taking other important components into consideration. There will be a strong emphasis on legibility, consistency, and typographical visual structures.
At the end of this module, you will acquire the necessary skills required to excel in the multimedia industry, such as knowing how to produce interactive interfaces, motion graphics, and short films. You will be exposed to digital multi-track recording practices for various platforms, including television, interactive content, and animation. You will also learn how to create dynamic visuals with distinctive animation for feedback and screen transitions.
This module introduces you to 3D graphic production by imparting you with visualization skills required for architectural and animated productions. During the course of this module, you will be interacting with lecturers and producing highly conceptualized projects and show reels.
In this module, you will be exposed to the application of your creativity in terms of design management. The knowledge and skills acquired in this module will be valuable to you when you enter the design industry. Explore various aspects of design management, such as the various functions of key studio roles, and learn the importance of proper creative research and analysis of data for advertising and branding.
This module will require you to produce an integrated marketing campaign, incorporating what you have learned in prior modules. You can work as a team or individually to complete the final major project. Your work will be assessed based on the development process of the entire campaign, from your initial research to the development of concepts, and ultimately, the final presentation of the marketing campaign.
In this final module of the program, you will take on an internship and will be mentored by highly experienced industry experts. This module will enable you to work together with creative directors, art directors and other project managers, which will, in turn, develop your conceptual and execution skills within a live studio environment. In the event that a training work permit is not available, students will be offered “Live Projects” as an alternative for internship placement.