Today’s artists have the privilege of working with a wider selection of media to create art. To turn your love for art into a profession, however, you also need to be equipped with skills in ideation, management, marketing, as well as the ability to make use of various techniques.

Module 1: Design Fundamentals (Foundation)
Principle of Design and Idea Generation Creative Communication Digital Graphic Design

Your introduction to the fundamentals of design. More than learning basic digital graphic design techniques, however, you will be taught how to conceptualize creative solutions and gain a broader understanding of the entire idea generating process.

Module 2: Design Studies (Foundation)
Art Direction Mixed Media Drawing and Rendering Design Theory

This module will focus on strengthening your hand-rendering design techniques, so that, as future designers, you will be equipped with a wider range of graphic-generating skills. These techniques may also be translated into web interfaces and other integrated marketing communication collateral and campaigns.

Module 3: Principles of Design (Foundation)
Principle of Layout Typography for Design Web Design

Learn the basic principles of layout using various industry-standard, fixed dimensions in print, screen, and other display environments. You will also master the art of manipulating visual components into compositions, respecting flow, visual hierarchy, and harmony while taking other important components into consideration. There will be a strong emphasis on legibility, consistency, and typographical visual structures.

Module 4: Animation, Film and Multimedia Interfaces
Animation and Multimedia Interfaces Short Film Production Sound for Screen and Multimedia

At the end of this module, you will acquire the necessary skills required to excel in the multimedia industry, such as knowing how to produce interactive interfaces, motion graphics, and short films. You will be exposed to digital multi-track recording practices for various platforms, including television, interactive content, and animation. You will also learn how to create dynamic visuals with distinctive animation for feedback and screen transitions.

Module 5: 3D Modeling and Animation for Designers
3D Modeling Concepts and Visualization 3D Animation for Designers Motion Graphics and Editing for Television

This module introduces you to 3D graphic production by imparting you with visualization skills required for architectural and animated productions. During the course of this module, you will be interacting with lecturers and producing highly conceptualized projects and show reels.

Module 6: Design Management
Branding Integrated Marketing Communication (IMC) Business Proposal

In this module, you will be exposed to the application of your creativity in terms of design management. The knowledge and skills acquired in this module will be valuable to you when you enter the design industry. Explore various aspects of design management, such as the various functions of key studio roles, and learn the importance of proper creative research and analysis of data for advertising and branding.

Module 7: Design Major

This module will require you to produce an integrated marketing campaign, incorporating what you have learned in prior modules. You can work as a team or individually to complete the final major project. Your work will be assessed based on the development process of the entire campaign, from your initial research to the development of concepts, and ultimately, the final presentation of the marketing campaign.

Module 8: Professional Studio Practice

In this final module of the program, you will take on an internship and will be mentored by highly experienced industry experts. This module will enable you to work together with creative directors, art directors and other project managers, which will, in turn, develop your conceptual and execution skills within a live studio environment. In the event that a training work permit is not available, students will be offered “Live Projects” as an alternative for internship placement.

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