Your introduction to the fundamentals of design. More than learning basic digital graphic design techniques, however, you will be taught how to conceptualize creative solutions and gain a broader understanding of the entire idea generating process.
This module will focus on strengthening your hand-rendering design techniques, so that, as future designers, you will be equipped with a wider range of graphic-generating skills. These techniques may also be translated into web interfaces and other integrated marketing communication collateral and campaigns.
Learn the basic principles of layout using various industry-standard, fixed dimensions in print, screen, and other display environments. You will also master the art of manipulating visual components into compositions, respecting flow, visual hierarchy, and harmony while taking other important components into consideration. There will be a strong emphasis on legibility, consistency, and typographical visual structures.
At the end of this module, you will acquire a firm understanding of the details and process involved in publication design within an agency environment, which will, in turn, teach you how to produce annual reports, magazines, and other periodicals incorporating studies in contemporary and historical design. This module also teaches you how to produce vector-based animation for online banners, cartoons, and other web and media applications.
This module introduces you to a wider range of visual communication practices, such as the application of 3D environments and product packaging. You will be challenged to use unconventional or varied media for the creative exploration of unique audio and visual experiences. Overall, this module encourages experimentation and the willingness to try new materials or visual effects.
In this module, you will be exposed to the application of your creativity in terms of design management. The knowledge and skills acquired in this module will be valuable to you when you enter the design industry. Explore various aspects of design management, such as the various functions of key studio roles, and learn the importance of proper creative research and analysis of data for advertising and branding.
This module will require you to produce an integrated marketing campaign, incorporating what you have learned in prior modules. You can work as a team or individually to complete the final major project. Your work will be assessed based on the development process of the entire campaign, from your initial research to the development of concepts, and ultimately, the final presentation of the marketing campaign.
In this final module of the program, you will take on an internship and will be mentored by highly experienced industry experts. This module will enable you to work together with creative directors, art directors and other project managers, which will, in turn, develop your conceptual and execution skills within a live studio environment. In the event that a training work permit is not available, students will be offered “Live Projects” as an alternative for internship placement.