Your introduction to the fundamentals of design. More than learning basic digital graphic design techniques, however, you will be taught how to conceptualize creative solutions and gain a broader understanding of the entire idea generating process.
This module will focus on strengthening your hand-rendering design techniques, so that, as future designers, you will be equipped with a wider range of graphic-generating skills. These techniques may also be translated into web interfaces and other integrated marketing communication collateral and campaigns.
Learn the fundamentals of fashion design. You will develop basic pattern drafting and sewing skills. You will also learn how to identify various sewing materials and will be taught how to operate an industrial sewing machine. In addition, you will be introduced to fashion illustration, to develop and strengthen your sketching and rendering skills.
This module will equip you with technical skills required in making realistic fashion sketches, with proper attention to scale and details, as practiced in the industry. In addition, you will develop your garment construction skills in actualizing more complex designs. Historic fashion silhouettes and styles are also explored along with studies on iconic designers trademark designing styles and influences like cuts and taste.
This module will allow you to explore your creativity in various ways. You will be taught draping techniques to work on toiles for their designs. You will also get to experiment with creative “avante garde” tailoring in this module. In addition, you will gain knowledge in areas of textiles, both in theories and designs, which will be featured in your designs.
In this module, you will understand the difference between fashion designing and merchandising, as well as how a fashion retail institution operates. Store design, visual merchandising, and fashion marketing will be explored, too. To do so, you will be developing their own merchandised collection with a direction of how to develop an assortment plan, retail, and market it. You will also look at the mechanics, the planning and running of fashion shows. In addition, you will be exposed to software applications in executing your designs and project work.
This module will require you to produce an integrated marketing campaign, incorporating what you have learned in prior modules. You can work as a team or individually to complete the final major project. Your work will be assessed based on the development process of the entire campaign, from your initial research to the development of concepts, and ultimately, the final presentation of the marketing campaign.
In this final module of the program, you will take on an internship and will be mentored by highly experienced industry experts. This module will enable you to work together with fashion designers, retailers, and other project managers, which will, in turn, develop your conceptual and execution skills within a live studio environment. In the event that a training work permit is not available, students will be offered “Live Projects” as an alternative for internship placement.