You can also earn a second diploma, in Hospitality and Tourism Management, by adding the following modules to this course:
- Hotel Operations
- Food and Beverage Operations
This module is designed to offer an overview of the travel, tourism and hospitality industry. The class will discuss the structure of the industry and understand the role of intermediates within the travel industry. On completion of this module, you should be able to gain a better understanding of the travel, tourism, and businesses, identify the profile and travel pattern and motivation of travelers, their needs and requirements, and how resources are managed to meet their needs.
In this module, you will gain an understanding of service quality and the concepts in delivering quality consistent service. You will be introduced to the basic principles and practices of customer service, and will acquire service attitudes, knowledge, and skills needed for customer relationship management and formal business communication. Furthermore, the module will equip you with the necessary skills of maintaining good relations with customers and the knowledge of the rules of etiquette in social exchanges.
This module is designed to introduce you to professional development skills that will increase your employability profile. Communication skills and proper etiquette will be taught in this module as well.
In this module, you will learn the nature, role, and value of modern marketing in a wide variety of settings and organizations. This module explores general topic areas, which include: principle and concepts of marketing, PEST analysis, marketing mix, marketing strategy, marketing research, and sales process and consumer trends. On completion of this module, you will gain a theoretical and practical understanding of managerial marketing decision making.
This module defines IT (Information Technology) and ICT (Information and Communication Technologies) in the context of the travel, tourism, and hospitality industry. You will learn the evolution of ICT over the past two decades and operational uses of ICT in the Travel, Tourism and Hospitality industries. On completion of this module, you will be able to identify the features of Travel, Tourism and Hospitality and how these affect ICT operational usage.
This module is designed to provide you with an introduction to the concepts of event planning and management. You are exposed to the key areas required for staging an event, covering the whole process from creation to evaluation. It looks at the concepts involved with event planning such as design, research, planning, organization, and logistics management, marketing and promotion, event evaluation, and reporting.
This module examines the practices, procedures and safeguards associated with risks in events. It explains how to identify, analyze, manage and control risk while organizing an event. It helps you understand the events manager’s response to risk exposures like emergencies, health and security hazards.
In this module, you will learn how to create financial statements, examine how costs are classified, how budgets are created and the various reports generated. Utilizing key accounting concepts, you will analyze how external financial information is used to evaluate organizational performance and to make effective management decisions.